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I'm a UX Strategist, Content Strategist and Writer.
.experience
10+ years
.location
Calgary, AB
.work
Available
.hello
UX and Content Strategy leader with over 10 years of enterprise experience. I specialize in translating technical constraints and business rules into intuitive digital experiences that bridge business goals and user needs.
.work experience
2023 – 2025
Rogers Communications
UX Strategist
Rogers’ first UX Strategist, defining and leading UX strategy for large-scale digital initiatives.
2023 – 2025
Rogers Communications
UX Strategist
Rogers’ first UX Strategist, defining and leading UX strategy for large-scale digital initiatives.
2023 – 2025
Rogers Communications
UX Strategist
Rogers’ first UX Strategist, defining and leading UX strategy for large-scale digital initiatives.
2023 – 2025
Rogers Communications
UX Strategist
Rogers’ first UX Strategist, defining and leading UX strategy for large-scale digital initiatives.
2020 – 2023
Shaw Communications
Content Strategist
Shaw’s first Content Strategist, integrating Content Strategy into the UX Design process across all major lines of business.
2020 – 2023
Shaw Communications
Content Strategist
Shaw’s first Content Strategist, integrating Content Strategy into the UX Design process across all major lines of business.
2020 – 2023
Shaw Communications
Content Strategist
Shaw’s first Content Strategist, integrating Content Strategy into the UX Design process across all major lines of business.
2020 – 2023
Shaw Communications
Content Strategist
Shaw’s first Content Strategist, integrating Content Strategy into the UX Design process across all major lines of business.
2017 – 2020
Shaw Communications
Senior Copywriter
Led copywriting for key digital experiences across Shaw’s web and app ecosystems.
2017 – 2020
Shaw Communications
Senior Copywriter
Led copywriting for key digital experiences across Shaw’s web and app ecosystems.
2017 – 2020
Shaw Communications
Senior Copywriter
Led copywriting for key digital experiences across Shaw’s web and app ecosystems.
2017 – 2020
Shaw Communications
Senior Copywriter
Led copywriting for key digital experiences across Shaw’s web and app ecosystems.
2014 – 2020
Freelance
Copywriter
Developed and wrote digital content and advertising copy for commercial clients, as well as wrote editorial articles and features for regional publications.
2014 – 2020
Freelance
Copywriter
Developed and wrote digital content and advertising copy for commercial clients, as well as wrote editorial articles and features for regional publications.
2014 – 2020
Freelance
Copywriter
Developed and wrote digital content and advertising copy for commercial clients, as well as wrote editorial articles and features for regional publications.
2014 – 2020
Freelance
Copywriter
Developed and wrote digital content and advertising copy for commercial clients, as well as wrote editorial articles and features for regional publications.
2012 – 2015
Critical Mass
Senior Copywriter
Supported the development of creative and digital experiences for major accounts.
2012 – 2015
Critical Mass
Senior Copywriter
Supported the development of creative and digital experiences for major accounts.
2012 – 2015
Critical Mass
Senior Copywriter
Supported the development of creative and digital experiences for major accounts.
2012 – 2015
Critical Mass
Senior Copywriter
Supported the development of creative and digital experiences for major accounts.